PLAID-Martha Stewart Crafts: Chalkboard Paint. Create a chalkboard writing surface on wood, terra cotta, and virtually any paintable surface. Apply 2-3 coats to project surface, allowing it to dry between coats. Condition with chalk, and it's ready for messaging. Water-based. This package contains one 6 oz bottle of chalkboard paint. Available in a variety of colors: each sold separately. Imported.